From the future of AI to marketing to Gen Alpha, here are the top takeaways from the annual industry gathering.
Permission granted by Sarah Merians Photography for Advertising Week New York
The Penn District this month welcomed thousands of marketers and industry professionals — <a href="https://www.instagram.com/reels/DeRkSzHEksr/" rel="nofollow noopener" <a href="https://bitcomme.com/target-pensions-or-welfare-not-banks-imf-tells-john-healey/” title=”Target pensions or welfare, not banks, IMF tells John Healey”>target=”_blank”>potentially for the last time — to Advertising Week New York for four days of informative sessions, mixers and a celebrity sighting or two.
Some of the biggest challenges and questions facing the marketing industry were hot topics of conversation, including how to connect with Gen Z and the increasingly important Gen Alpha generation, the complicated and evolving role of artificial intelligence in advertising and the cost effectiveness of creator marketing.
“We’ve tried really hard to … appeal more to marketers because, ultimately, they’re the budget holders,” Ruth Mortimer, Advertising Week’s global president, said in a previous interview with Marketing Dive. “We think that a show that aligns itself with the budget holders is always going to be something that every other audience segment needs to be at.”
Executives from brands, agencies and ad platforms were in attendance. Below, we’ve compiled Marketing Dive’s coverage of the top takeaways from this year’s conference, including insights from executives at Chili’s, Target, Revlon, Amazon and more.
