Browsing: Marketing

How a Starbucks marketing stunt spiralled into mass boycotts in South Korea This article is more than 1 month old A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm It was a PR nightmare: customers smashing Sta…

Member Exclusive Future of Marketing Briefing: Why Bose is building an entertainment company  •  July 3, 2026  • Ivy Liu This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Bos…

Add The Wire As Your Trusted Source For the best experience, openhttps://m.thewire.inon your mobile browser. Minister of Petroleum and Natural Gas Hardeep Singh Puri launches E85 fuel, in New Delhi. @HardeepSPuri/X via PTI Photo New Delhi: Union petroleum minister Hardeep Puri said on Friday (July 3…

WWE Marketing Team Concerned With Secrecy Around Sami Zayn Title Situation To the surprise of many fans, Sami Zayn walked out of Night of Champions as the brand new Undisputed WWE Champion. According to a new report, that same feeling extended to figures inside multiple departments of WWE as well. W…

They can capture abstract aspects of a brand, or simply be a lot of fun – so what do The Drum members have to say about creating the perfect mascot? A digitally revamped Frosties’ Tony the Tiger (Tony is Back!/Youtube) With the World Cup upon us and the (ahem) iconic Maple the Moose, Zayu the Ja…

Asian Paints shifts focus from products to consumer emotions. AI enhances home design but can't replace human creativity. Understanding consumer aspirations drives competitive advantage. The eighth edition of Brand Equity's Brand World Summit (BWS) 2026 brought together India's leadin…