Browsing: Marketing

Member Exclusive Future of Marketing Briefing: Why Bose is building an entertainment company  •  July 3, 2026  • Ivy Liu This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Bos…

Add The Wire As Your Trusted Source For the best experience, openhttps://m.thewire.inon your mobile browser. Minister of Petroleum and Natural Gas Hardeep Singh Puri launches E85 fuel, in New Delhi. @HardeepSPuri/X via PTI Photo New Delhi: Union petroleum minister Hardeep Puri said on Friday (July 3…

WWE Marketing Team Concerned With Secrecy Around Sami Zayn Title Situation To the surprise of many fans, Sami Zayn walked out of Night of Champions as the brand new Undisputed WWE Champion. According to a new report, that same feeling extended to figures inside multiple departments of WWE as well. W…

They can capture abstract aspects of a brand, or simply be a lot of fun – so what do The Drum members have to say about creating the perfect mascot? A digitally revamped Frosties’ Tony the Tiger (Tony is Back!/Youtube) With the World Cup upon us and the (ahem) iconic Maple the Moose, Zayu the Ja…

Asian Paints shifts focus from products to consumer emotions. AI enhances home design but can't replace human creativity. Understanding consumer aspirations drives competitive advantage. The eighth edition of Brand Equity's Brand World Summit (BWS) 2026 brought together India's leadin…

Maruti Suzuki expects to gain around 2 percentage points in the market share during the first quarter of FY27 to 41 per cent, buoyed by increased demand in the rural market, even as the country’s largest carmaker struggles to regain its once-dominant position in the passenger vehicle market, where…

Lubricants to future mobility: How Gulf Oil is reinventing marketing for the AI and EV era For decades, the lubricant category ran on product performance and distribution muscle. A quality product backed by wide distribution was largely all it took to hold ground. But consumer expectations, digital …

InfoQ HomepageNewsInstacart Scales Personalized Marketing via Configuration-Driven Multi-Tenant Platform Architecture & Design InfoQ AI Engineering Certification (July 25): The AI demo worked. Now you have to make it reliable. Instacart engineers described a redesign of its personalized marketin…

AI and Digital Marketing Consultants: India's Hidden Gems Driving Massive Growth! Created On:  2 July 2026 1:51 PM IST Discover the top AI and digital marketing consultants in India who are shaping the future of digital growth. Learn how these experts are driving innovation, leveraging AI, and…

MUMBAI: Looks like Cipla is giving respiratory marketing a fresh breath of leadership. The company has appointed Rahul Awari as head of marketing – Cipla respiratory (associate director). Awari shared the news on LinkedIn, calling it a promotion and thanking senior leaders for their guidance. “I…