Browsing: What

Striking productivity increases at the micro level Since the emergence of ChatGPT in 2022, research on the impact of AI on worker productivity has surged. A review by the OECD indicates that, on average, using AI tools can boost individual productivity by around 30%, and some studies find improvemen…

They can capture abstract aspects of a brand, or simply be a lot of fun – so what do The Drum members have to say about creating the perfect mascot? A digitally revamped Frosties’ Tony the Tiger (Tony is Back!/Youtube) With the World Cup upon us and the (ahem) iconic Maple the Moose, Zayu the Ja…

close Trump Accounts top 6M enrollments: Report U.S. Securities and Exchange Commission chair Paul Atkins discusses the value of Trump investment accounts on Kudlow. The Treasury Department on Wednesday announced the lineup of investment funds that will be available in Trump Accounts for families to…

Published July 02, 2026, 10:59 a.m. EDT 17 Min Read The IRS now uses 126 active AI projects, up from just 10 two years ago. This rapid change, which has not been widely communicated to professionals, is changing how the IRS selects audits, detects fraud, and enforces rules. These changes directly im…

What a financial planner taught me about cybersecurity When I spoke at a recent cybersecurity awareness event for financial planners and tax advisors, the audience really engaged with the subject. As happens at conferences the world over, people often come up to speakers to ask follow-up questions, …

Shares of CRM software giant Salesforce (NYSE:CRM) jumped 5.4% in the afternoon session after Guggenheim's John DiFucci upgraded the stock from Neutral to Buy with a $228 price target implying roughly 45% upside.  DiFucci called the fatal AI bear case on software a "hallucination." W…

EngineeringStreaming / Technology July 01, 2026 © Getty images for Unsplash+ ThreadsBluesky Most data teams know the feeling of having plenty of data but never quite trusting it. Reports contradict each other. Definitions of core metrics vary by team. A dashboard gets built, used for two months, th…

Published June 29, 2026, 9:00 a.m. EDT 5 Min Read The most dangerous number in AI adoption is not the error rate. It's the confidence rate. Processing Content A system that is right 98% of the time is also wrong 2% of the time. It presents both results with the same certainty. In a firm running…

ET Shark Awards unveil shortlist for 8th edition. AI emerged as a key theme in this year's campaigns. Brands focus on outcome-driven marketing and regional engagement. The ET Shark Awards, a tentpole property of ETBrandEquity. com, has unveiled the shortlist for its 8th edition. Over the years,…

Table of contents Looking ahead in the upcoming year, what will be pressing for ecommerce logistics? How will logistics be able to support the change? “Logistics is the backbone of e-commerce,” says Tiago Paiva, Head of MEC Global Product at Maersk, adding: “Without logistics, there is no e-co…