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OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT‑6, which was a week ago.

A company can introduce new software, train employees and report high adoption without making its operations more productive. Staff may complete individual tasks faster while customers still wait for the same approvals. A department may save time by passing additional work to another team. These outcomes can look encouraging in a project report while leaving…