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Adobe has acquired Indian marketing intelligence startup Rilo as the software company seeks to strengthen its artificial intelligence tools for marketing and customer-experience workflows.
Artificial intelligence is rapidly reshaping the way content is created, distributed and optimized. From idea generation and drafting to data analysis and personalization, AI tools, when used correctly, can be very helpful to content marketing teams. At the same time, there’s still a stigma attached to AI-generated content due to questions about quality, authenticity and…
Artificial intelligence is rapidly reshaping the way content is created, distributed and optimized. From idea generation and drafting to data analysis and personalization, AI tools, when used correctly, can be very helpful to content marketing teams. At the same time, there’s still a stigma attached to AI-generated content due to questions about quality, authenticity and…