Browsing: Marketers

Artificial intelligence (AI) has changed how social media campaigns get researched, planned, created, distributed and measured. Marketers now use the technology to generate ideas, draft copy, produce visual variations, spot audience patterns, support social listening, and optimise paid campaigns.

Ecommerce marketers should have planned Black Friday and Cyber Monday email campaigns months ago. But have no fear. There is hope for procrastinators.

Despite ad revenue growing 54% year-over-year, Reddit’s stock took a nosedive after the closing bell following the release of its Q3 earnings Thursday, largely due to slowed user growth and plunging referral traffic. Revenue overall grew 53% to $895 million YoY. 

The State of Social Media Marketing 2027 report from Emplifi, based on a survey of 405 marketers, finds AI is expanding team capacity while governance, measurement, and burnout remain open challenges.

Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.

CMOs today face a major challenge in upskilling their teams amid an overwhelming amount of AI noise and rapidly evolving tools. When marketers are already time starved, traditional training programs that pull employees away from their day-to-day responsibilities to act as students often fall short. Active learning by doing and immediate practical application are crucial…

CMOs today face a major challenge in upskilling their teams amid an overwhelming amount of AI noise and rapidly evolving tools. When marketers are already time starved, traditional training programs that pull employees away from their day-to-day responsibilities to act as students often fall short. Active learning by doing and immediate practical application are crucial…

Healthcare marketing teams are under increasing pressure to demonstrate that advertising investments produce measurable outcomes. Pharmaceutical brands and healthcare organizations must reach relevant audiences while navigating privacy requirements, fragmented data, and the difficulty of connecting advertising exposure with changes in prescribing behavior or healthcare utilization.

Moderna shares dropped as much as 25% following the leak of partial data on its closely watched cancer vaccine developed with Merck.The stock fell even though the full data, released later Thursday following the leak, appeared positive relative to Wall Street expectations. (CNBC)

This is an excerpt from our Modern Retail+ Research report The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual, which examined which commerce channels are dominating marketers’ holiday strategies. The report is based on a survey of 90 brand and retailer professionals, as well as individual interviews with marketing executives.