Browsing: Marketers

Marketing leaders are almost twice as likely to trust a report produced without AI than one generated by it, even though manual reporting is more prone to error. New research from Adverity found that 64% of marketers are comfortable sharing AI-free data insights without additional checks; however, this falls to just 35% when those insights…

NC / ACCESS Newswire / September 18, 2026 /Ask a room of marketers where their customers will start looking for them two years from now, and Google search finishes a distant second. In research released today by ACCESS Newswire, gathered live from marketers at HubSpot UNBOUND 2026, 71% named AI assistants as their customers’ primary…

Social Media Day turns 16 this year. There are now 5.79 billion social media users globally and the average person spends 2 hours and 21 minutes on social every day. Social isn’t just a channel anymore. It’s the intelligence your business runs on.

Activate Releases 10th Annual State of Demand Gen Report, Revealing Shifts in Budgets, AI, Buyer Signals and Pipeline

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact.

Most marketing teams aspire to be data-driven. In practice, getting a trusted answer, at the moment a decision needs to be made, can still take days. 

A word like “date” can have a number of meanings – a romantic night out; a sweet, chewy fruit; a specific day of the year.

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire’s, Marriott, Havas and others

Marketing is an ever-changing sector, and the mindsets marketers take to be agile and ‘raise the bar’ within their teams is what will be explored at this year’sFestival of Marketing.

Novartis investors have turned the spotlight on M&A after trial setbacks.Novartis’ latest trial setback serves a cautionary tale for investors betting on big pharma’s strategy of making bite-size acquisitions. (Reuters)