Browsing: Marketers

This is an excerpt from our Modern Retail+ Research report “The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku,” which analyzes the ad-supported streaming landscape and its role in marketers’ playbooks. The report is based on a survey of 125 brand and agency professionals, as well as individual interviews with…

The marketing teams gaining ground in international markets are not necessarily increasing their budgets. They are allocating resources with greater precision, and much of that precision now comes from AI marketing tools integrated into campaign planning, audience targeting, and performance analysis. This shift is particularly significant for exporters, manufacturers, and B2B sellers operating on Alibaba.com,…

Claims involving unlicensed music, videos, and other copyrighted content are becoming one of the fastest-growing intellectual property (IP) infringement exposures. Here’s what organizations can do to reduce risk and strengthen their position with underwriters.

Black Friday and Cyber Monday represent one of the biggest opportunities—and one of the greatest operational tests—for ecommerce and retail brands. In 2024, U.S. online spending on Black Friday reached $10.8 billion, while global Cyber Week spending totaled $315 billion. With this level of demand concentrated into a short period, even small weaknesses in tracking,…

Marketing teams are giving AI more authority over campaigns while feeding it CRM data they know isn’t ready for the job.

You can see the input, the model version, the retrieved context, the policy check, the tool call, the approval state, and the final action. The record is complete. Every layer that was supposed to log something logged something. It proves, beyond dispute, that your AI did exactly the wrong thing — in an email that…

Anthropic just droppedClaude Sonnet 5, reigniting a broader debate about how AI should be priced. Somearguethat published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs.

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in.

B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust.

CMI’s 2026 B2B research shows that while 95% of B2B marketers use AI, less than 40% feel it’s delivering significant performance gains. Additionally, the average size of buying committees has increased to 11.2 members. This highlights a disconnect between AI adoption and its perceived effectiveness in marketing.