Browsing: Marketers

This is an excerpt from our Modern Retail+ Research report The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual, which examined which commerce channels are dominating marketers’ holiday strategies. The report is based on a survey of 90 brand and retailer professionals, as well as individual interviews with marketing executives.

BigQuery is a solid home for marketing data. It stores years of history, handles millions of rows, and works with reporting tools like Data Studio and Power BI. With the right integrations, you can also analyze it with AI assistants like Claude.

Only 57% of advertisers are confident their organization has the right media mix, according to Kantar’s 2026 Media Reactions report.

Are you among those who think AI will replace them? Everybody fears that right now. Probably because of the layoffs that have started to happen.

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From the future of AI to marketing to Gen Alpha, here are the top takeaways from the annual industry gathering.

Turning our cameras to face ourselves—inward instead of outward toward the wider world—has taken a heavy toll on creativity.

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

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Eli Lilly is taking its direct-to-consumer playbook to Australia. The drugmaker is bypassing traditional pharmacy channels with a new model there, another sign that pharma companies are experimenting with more direct relationships with patients as competition in obesity medicines intensifies. (STAT News)