Browsing: Marketers

Activate Releases 10th Annual State of Demand Gen Report, Revealing Shifts in Budgets, AI, Buyer Signals and Pipeline

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact.

Most marketing teams aspire to be data-driven. In practice, getting a trusted answer, at the moment a decision needs to be made, can still take days. 

A word like “date” can have a number of meanings – a romantic night out; a sweet, chewy fruit; a specific day of the year.

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire’s, Marriott, Havas and others

Marketing is an ever-changing sector, and the mindsets marketers take to be agile and ‘raise the bar’ within their teams is what will be explored at this year’sFestival of Marketing.

Novartis investors have turned the spotlight on M&A after trial setbacks.Novartis’ latest trial setback serves a cautionary tale for investors betting on big pharma’s strategy of making bite-size acquisitions. (Reuters)

Publishers aren’t the only parties impacted by a ramp-up of traffic from AI scrapers, agents and common-or-garden bots. But while some marketers consider the AI influx a net benefit, others are having to rebuild their digital marketing strategies to keep out bad bots.

Artificial intelligence is rapidly reshaping the way content is created, distributed and optimized. From idea generation and drafting to data analysis and personalization, AI tools, when used correctly, can be very helpful to content marketing teams. At the same time, there’s still a stigma attached to AI-generated content due to questions about quality, authenticity and…

Demand Gen Report says 96% of B2B marketers use AI. HubSpot reports 80% use AI for content creation. The constraint is measurement, workflow control, and human quality assurance.