Browsing: Marketers

Pa. — As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes a novel approach to effectively deploying AI-generated marketing content at scale while reducing the need for costly and time-consuming traditional testing

Braze used its Forge conference in Las Vegas this week to unveil a new wave of AI capabilities, from self-service decisioning to automated campaign. In an exclusive interview, Braze’s VP of AI Decisioning Product George Khachatryan tells CX Today where the real shift lies.

1 marketing is getting a lifestyle makeover. Novo Nordisk and Eli Lilly are increasingly pitching their blockbuster obesity drugs less around treating a chronic disease and more around weight loss and how consumers want to look and feel. (STAT News)

It’s Fall 2026, i.e., the peak of the annual ad industry events cycle, when the term “AI…” will, predictably, echo from conference centers across the U.S., Western Europe, and further afield. 

As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear.

Marketers have long since tried to make advertising something people actually want to watch — with varying shelf life results. (Remember Quibi, the mobile video streaming that shut down just six months after its April 2020 launch?) Well, now marketers are convinced they’ve found something in microdramas and microseries.

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations of capabilities and commercial incentives. For marketers, the announcements are another reminder that even deeply embedded partnerships can take on…

Marketing leaders are almost twice as likely to trust a report produced without AI than one generated by it, even though manual reporting is more prone to error. New research from Adverity found that 64% of marketers are comfortable sharing AI-free data insights without additional checks; however, this falls to just 35% when those insights…

NC / ACCESS Newswire / September 18, 2026 /Ask a room of marketers where their customers will start looking for them two years from now, and Google search finishes a distant second. In research released today by ACCESS Newswire, gathered live from marketers at HubSpot UNBOUND 2026, 71% named AI assistants as their customers’ primary…

Social Media Day turns 16 this year. There are now 5.79 billion social media users globally and the average person spends 2 hours and 21 minutes on social every day. Social isn’t just a channel anymore. It’s the intelligence your business runs on.