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Demand Gen Report’s 2026 benchmark survey targets the four AI workflow questions B2B marketing teams can’t answer yet
The 2026 Demand Generation Benchmark Survey is gathering insights on B2B marketing teams’ use of AI in areas such as content creation, lead scoring, campaign optimization, and workflow orchestration. The survey aims to identify challenges and potential improvements in integrating AI into these marketing practices. This initiative seeks to answer critical questions that B2B marketing teams currently struggle with regarding AI implementation.
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Key facts, context, and what it means, in one minute.
The 2026 survey focuses on AI deployment in B2B content, scoring, optimization, and orchestration.
The survey addresses challenges that B2B marketing teams face in AI integration.
AI implementation in marketing workflows is a key area of exploration for future improvements.
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- AI Across the Workflow: Take the 2026 Demand Gen Benchmark Survey ↗· Demand Gen Report
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
