‹ Back to Industries<a href="https://bitcomme.com/the-subtle-marketing-shift-that-could-save-furniture-stores-bill-mcloughlin/” title=”The subtle marketing shift that could save furniture stores | Bill McLoughlin”>Marketing Tech
Demand Gen Report’s 2026 benchmark survey push puts lead SLAs back in the procurement lane for RevOps teams
Demand Gen Report has launched its 2026 Demand Gen Benchmark Survey, focusing on sales and marketing alignment. The survey highlights the importance of shared metrics and formal lead SLAs for RevOps teams. This initiative aims to enhance procurement strategies within organizations.
This story was produced throughMarketScale. See how Marketing Tech teams put it to work withAI Writing.
Demand Gen Report’s 2026 Benchmark Survey focuses on sales and marketing alignment with shared metrics and lead SLAs.
The survey aims to improve procurement strategies in RevOps teams.
Formal lead SLAs are emphasized as a critical factor in effective sales and marketing alignment.
Want MarketScale to feature Marketing Tech?
Book a 15-minute demo and we’ll map your Marketing Tech expertise to the content buyers are searching for.
- Demand Gen Report (James Hickey), “Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey” (Aug. 20, 2026) ↗· Demand Gen Report
- Survey link referenced by Demand Gen Report: 2026 Demand Generation Benchmark Survey (SurveyMonkey) ↗· SurveyMonkey
Every story in MarketScale Marketing Tech starts with a company putting its practitioners, product marketers, and RevOps leads on the record. Buyers are already reading this topic. The only question is whose experts they find.
Your buyers live in search and AI answers, so published expert content is the channel that compounds instead of expiring.
Get your team featuredSee how it works15 minutes, straight to a calendar.
MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
