Browsing: brand

This week, we found a few roles where AI visibility made its way into the job title itself.

Franchise brands have a built-in marketing advantage: national scale combined with local ownership. But having both doesn’t automatically mean they work together.

Singlife has appointed Leanne Sim as head of group brand, marketing and communications, overseeing the insurer’s brand strategy, marketing and engagement, communications, and marketing technology functions.

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools.

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

ISN Team03 Oct 2026 20:14IST New Update

Five Below, Inc. FIVE indicated that the company’s shift toward social media advertising has increased its engagement with digital platforms and consumer trends. As media spending moves toward social channels, teams are placing greater emphasis on monitoring and analyzing activity across these platforms. While the company had previously tracked social trends, it is now taking a…

This year’s Total Experience Score rankings reveal progress for India’s banking industry, but employee experience gaps may limit future differentiation and growth

Beauty brand Cakes Body is betting that it’ll maintain its viral momentum by bringing some of its brand marketing in-house.

Chief Growth Officer Mary Beech details how the work done with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.