Browsing: brand

While packaging has long played a role in a product’s marketing, it’s taken on deeper meaning as consumer expectations change. It’s now a key part of thebrand promise.

• Zagwear (asi/365552) has hired Katie Whitehead as brand and creative manager.

A majority of consumers, 78%, believe retail brands with a long history are more authentic than a newer brand and three out of four shoppers said brand reputation has an impact in purchasing decisions.

Nine-year-old Cru King is launching King’s Chocolate Company during New York Fashion Week. Raised backstage by The Bureau Fashion Week founders Krissy and Brady King, he is turning childhood exposure to entrepreneurship into his own venture, supported by his parents’ experience and industry connections.

An unfamiliar jar catches your eye. The packaging looks good, the name is memorable, and the description sounds promising. Then you scroll down to find out how much is in it, what it contains, and when it will arrive.

Springbok Agency is examining how brands can maintain customer loyalty as consumers become more willing to switch providers in response to rising prices and product shortages. 

Over the last three years, Kewpie Americas’ small, in-house marketing team has been building out a brand strategy following the mayo’s surge in popularity that first began five years ago, Jeremy Stoddard, assistant general manager of marketing at Kewpie Americas, told us. One of the brand’s earliest breakthroughs came courtesy of creator Emily Mariko, who…

Over the last three years, Kewpie Americas’ small, in-house marketing team has been building out a brand strategy following the mayo’s surge in popularity that first began five years ago, Jeremy Stoddard, assistant general manager of marketing at Kewpie Americas, told us. One of the brand’s earliest breakthroughs came courtesy of creator Emily Mariko, who…

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022.

Wellness company Medifast (NYSE:MED) reported Q3 2026 results topping the market’s revenue expectations , but sales fell by 19.4% year on year to $72.05 million. Guidance for next quarter’s revenue was better than expected at $65 million at the midpoint, 1.4% above analysts’ estimates. Its GAAP loss of $1.57 per share was significantly below analysts’…