Browsing: brand

Over the last three years, Kewpie Americas’ small, in-house marketing team has been building out a brand strategy following the mayo’s surge in popularity that first began five years ago, Jeremy Stoddard, assistant general manager of marketing at Kewpie Americas, told us. One of the brand’s earliest breakthroughs came courtesy of creator Emily Mariko, who…

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022.

Wellness company Medifast (NYSE:MED) reported Q3 2026 results topping the market’s revenue expectations , but sales fell by 19.4% year on year to $72.05 million. Guidance for next quarter’s revenue was better than expected at $65 million at the midpoint, 1.4% above analysts’ estimates. Its GAAP loss of $1.57 per share was significantly below analysts’…

To introduce the new Apple Music logo, Apple and ad agency TBWAMedia Arts Lab created a 78-second behind-the-scenes spot showcasing how the new logo was made using soundwaves.

Faculty and staff — especially those on the “front lines” at WVU — are invited to attend the November Frontline Professionals meeting from noon to 1 p.m. Thursday, Nov. 12, on Zoom.

CMO Eric Schwartz dug into efforts by Pine-Sol, Brita and Hidden Valley at ANA Masters of Marketing.

The rising star Lee Sun-min revealed that he surpassed actors Song Kang and Seo Kang-jun in brand reputation rankings. 

David C. Edelman is a digital transformation pioneer, executive advisor, and Harvard Business School professor with over 30 years of experience driving growth at the intersection of technology and consumer experience.

AI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and shoppers notice it. What sets a brand apart is whether a shopper sees an ad and recognizes the brand behind it. A tool can’t make that call,…

AI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and shoppers notice it. What sets a brand apart is whether a shopper sees an ad and recognizes the brand behind it. A tool can’t make that call,…