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SHENZHEN, China, Aug. 18, 2026 (GLOBE NEWSWIRE) — ACASIS, a technology brand specializing in productivity hardware, officially launches its 2026 818 Brand Day.

Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars. When a brand is active in multiple sports with different fan cultures, media footprints and cultural gravity wells, tracking their impact becomes even harder.

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but it carries risks, too.

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Crocs has spent months letting a weird little mystery simmer: hints of a giant egg popping up in marketing, including TikTok Shop livestreams, and a slow tease that something character-led was coming.

SMEStreet Edit Desk15 Aug 2026 11:23IST New Update