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How Brands Do Agentic Marketing Today: Lessons From the 2026 Contentstack Experience Award Winners
Honored at ContentCon US in Chicago: Huge, Philips, Alaska Airlines, Verizon Connect and Land O’Lakes used AI workflows, AI-ready content and real-time personalization to inspire humans and inform agents, cutting months of work to weeks and lifting conversion 30%
2026 Contentstack Experience Award Winners
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Alaska Airlines won World’s Best Digital Experience for building one content and translation system across Alaska Airlines, Hawaiian Airlines and Atmos Rewards in 10 languages.
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Philips and Verizon Connect tied for Most Successful Transformation. Philips moved 1.9 million pages across 90 locales onto structured content and lifted conversion about 30%. Verizon Connect replaced three legacy content systems and grew engaged sessions by more than 82%.
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Land O’Lakes won Best Personalization Project; visitors who engage with its personalized experiences view 245% more pages per visit.
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Huge won Agency Partner of the Year for using AI-accelerated workflows to cut two months of strategy work to two weeks.
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SAP won Technology Partner of the Year for helping shared customers connect commerce with the rest of their digital experience.
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The winners follow the October 1 launch of Contentstack Canoe, an AI visibility tool that shows brands what AI engines tell their buyers. Within the first three weeks, it was in use across 10 countries, led by companies with more than $1 billion in annual revenue.
CHICAGO, Oct. 28, 2026 (GLOBE NEWSWIRE) — Contentstack today named the winners of its 2026 Contentstack Experience Awards (CXAs) live at ContentCon US, its annual conference where digital, marketing and technology leaders learn how to prepare their brands for AI-driven discovery, held October 27–28 in Chicago. Six customers and partners won across five categories, including a tie between Philips and Verizon Connect for Most Successful Transformation. Their work shows what agentic marketing looks like in practice: content that AI engines can read and cite, personalization that adapts in real time, and AI that takes on whole workstreams while people make the final calls.
The winners’ results range from a 30% conversion lift after moving 1.9 million pages onto structured content to a brand launch that compressed two months of strategy work into two weeks using AI-accelerated workflows.
“Every marketing team is trying to work out what agentic means for them. This year’s winners have answers,” said Neha Sampat, Founder and CEO of Contentstack. “Philips and Alaska Airlines rebuilt their content so AI engines can understand it. Land O’Lakes let live customer data shape every visit. Huge handed whole workstreams to AI while its people kept the judgment calls. That’s what it looks like to inspire humans and inform agents. Contentstack Canoe shows brands what AI engines say about them, and these teams show what to build next.”
