Browsing: marketing

They can capture abstract aspects of a brand, or simply be a lot of fun – so what do The Drum members have to say about creating the perfect mascot? A digitally revamped Frosties’ Tony the Tiger (Tony is Back!/Youtube) With the World Cup upon us and the (ahem) iconic Maple the Moose, Zayu the Ja…

A sign announces that a Starbucks coffee shop in Seoul is closing early for the day so staff can attend historical and social awareness training following the “Tank Day” marketing fiasco. | AFP-JIJI Jun 29, 2026 If Starbucks Korea believes that a compulsory history lesson would draw a line under…

Some of the brands “generating the most buzz” in this summer’s World Cup “aren’t even official sponsors of the tournament,” according to Laya Neelakandan of CNBC.com. The list of official sponsors for this year’s World Cup include global household names like Adidas, Coca-Cola and Q…