Browsing: marketing

The production team behind Cashtronaut is currently in Utah conducting a real-world social experiment to answer one question: Can traditional marketing techniques help someone find a girlfriend better than a dating app?

The City of Sacramento’s Office of Nighttime Economy is inviting local hospitality and nightlife businesses to attend the next “Taking Care of Business” workshop, which will focus on marketing and social media.

Content innovation helps brands stand out. Take the UK online bank Monzo, which used a campaign built on print to demystify personal finance. Meanwhile, in Brazil, Budweiser used social media users’ dwindling attention spans as inspiration for a blink-and-you’ll-miss-it video campaign, while UN Live launched a global campaign that plugged into the existing music streaming…

Amy Bantle has been appointed as WashU’s vice chancellor for marketing and communications and chief marketing and communications officer, announced Chancellor Andrew D. Martin. Her appointment began Aug. 4.

The marketing industry has undergone a massive transformation in recent years, thanks to artificial intelligence. According to Statista, AI usage in marketing is expected to generate more than $107 billion in revenue in 2028 — more than double its revenue in 2025. And generative AI has only accelerated this investment, offering a host of tools…

Papa Johns second quarter same-store sales fell by 8.3%Photo courtesy of Papa Johns

Lob Named “Overall Marketing Automation Platform of the Year” in 2026 MarTech Breakthrough Awards Program by GlobeNewswire Aug 06, 2026 10:08 pm

In 2026, companies aren’t just hiring content marketers to write blog posts or manage calendars. 

Md. — Most dry cleaners try to be everything to everyone. According to Dave Coyle, that’s the mistake that keeps an entire industry undifferentiated

DENVER, Aug. 06, 2026 (GLOBE NEWSWIRE) — APR, the independent global marketing production advisory that pioneered “production consulting” nearly 30 years ago, today announced the appointment of Patrick Lafferty as Chief Executive Officer. The strategic elevation underscores APR’s commitment to navigating relentless content demands by shaping more effective production ecosystems across creative, high-volume content, experiential,…