Browsing: brands

After 25 years in consumer marketing, I stepped into my first B2B role about 18 months ago. Before that, I spent my whole career in consumer marketing, working on powerhouse brands like Procter & Gamble, Hilton, American Express and many more. And yes, the B2B learning curve has been steep. Fire hose feels about right.…

This holiday season, some big brands will rely on livestreams and new product drops to drum up excitement for holiday sales on TikTok Shop, as the platform expands the scale of live shopping and commerce online.

This is an excerpt from our Modern Retail+ Research report The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual, which examined which commerce channels are dominating marketers’ holiday strategies. The report is based on a survey of 90 brand and retailer professionals, as well as individual interviews with marketing executives.

Aditya Birla Lifestyle Brands Q2 profit more than doubles to Rs 53 crore; e-commerce grows 12%

On Oct. 31, the second episode of MBC’s Friday-Saturday drama ‘The Perfect Lie’ aired, featuring conflicting claims between Yoo Yeon-seok (playing Min Jun-ho) and Seo Hyunjin (playing Kang Ji-seon).

New research from BrightEdge shows that top brands in travel categories dominate the rankings in both ChatGPT and AI Overviews. What’s interesting is that while the BrightEdge data shows that the same brands are dominating travel queries, the top-ranked brands differ according to which sector/niche of travel is being inquired about.

To attract more shoppers during the upcoming holiday season, TikTok is turning to the second-most valuable entertainment company in the world. I’m talking about Disney, which will promote items on TikTok Shop as part of a week-long activation on the ecommerce platform.

Two years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or reach, and agreed a fee. It ran a code and moved on to the next name on the shortlist. Each deal was a separate negotiation with its…

This is a paid press release. Contact the press release distributor directly with any inquiries.

Australia — 29 October 2026 — UNTMD, a South Melbourne digital marketing agency, says the arrival of advertising inside AI-generated search answers has changed the paid search brief for Australian brands, and that most businesses running Google Ads campaigns have not yet adjusted their creative, targeting, or measurement approach to account for it