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Gartner’s 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership
Gartner’s 2026 CMO research agenda emphasizes the importance of incorporating agentic AI in team design and focusing on brand ROI measurement. These elements are now seen as essential competencies for marketing leaders. This shift reflects the increasing role of AI in marketing strategies and the need to quantify brand value.
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Key facts, context, and what it means, in one minute.
Incorporating agentic AI into team design is now a priority for CMOs.
Measuring brand ROI is a crucial competency for marketing leadership.
AI technologies are becoming integral to strategic marketing decisions.
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
