Browsing: Gartners

Gartner’s 2026 Hype Cycle for digital marketing shifts focus from AI tools to the governance of AI spending. Marketing leaders are advised to manage AI technologies within their budgets and focus on autonomous marketing advancements.

Here are the seven world-leading automation and orchestration platform companies, along with their strengths and weaknesses, according to Gartner’s new 2026 Service Orchestration And Automation Platforms Magic Quadrant.

Gartner’s 2026 CMO research agenda emphasizes the importance of incorporating agentic AI in team design and focusing on brand ROI measurement. These elements are now seen as essential competencies for marketing leaders. This shift reflects the increasing role of AI in marketing strategies and the need to quantify brand value.