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Customer insight has long been limited by traditional research methods, leaving teams to make decisions with an incomplete picture of their buyers. Gather CEO & Co-Founder Mayank Mehta discusses whether AI simulations can make that insight more immediate, without losing the human perspective.

Oct. 15, 2026 /PRNewswire/ — Nearly seven in ten B2B teams have reported an event ROI number they did not fully trust, according to new research from Outcomes Rocket. The findings are especially relevant for medtech and healthtech teams, where complex buying committees and rising CFO scrutiny make unproven event spending harder to defend

EMARKETER has acquired the research business of RetailX, expanding its retail and brand intelligence platform with established industry rankings, research tools and additional research personnel.Financial terms of the transaction were not disclosed.