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Firstsource and Cresta combine AI platform with operational infrastructure to close enterprise CX deployment gap
Firstsource Solutions and Cresta have announced a strategic partnership to deliver an integrated AI solution for enterprise customer experience operations. The deal pairs Cresta’s unified agentic AI platform with Firstsource’s Kairos operating system, domain integration capabilities, and a new AI Center of Excellence. Together they target enterprises in the US, UK, Australia, and Middle East that need AI deployments with measurable, accountable outcomes rather than technology implementations alone.
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Key facts, context, and what it means, in one minute.
Firstsource has established a dedicated AI Center of Excellence to serve as the integration engine for joint Cresta deployments, aiming to close the gap between AI technology capability and production-scale business outcomes.
Cresta’s unified platform serves enterprise names including United Airlines, Cox Communications, and Marriott, giving the partnership immediate credibility with large regulated-industry buyers.
The joint solution spans four markets, US, UK, Australia, and Middle East, and positions Firstsource’s Kairos OS as the operational layer that makes Cresta’s AI agents measurable and continuously optimizable at scale.
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- Firstsource and Cresta Partner to Accelerate AI-Powered Customer Experience Transformation ↗· PR Newswire
- Firstsource and Cresta Partner to Accelerate AI-Powered Customer Experience Transformation (APAC) ↗· PR Newswire
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