Customer engagement strategies driving digital signage market growth | Digital Signage Today
Retail
Customer engagement strategies driving digital signage market growth
The retail digital signage market is enjoying robust expansion, with market value projected to increase from $24.16 billion as of 2025 to $26.11 billion this year. That translates to a compound annual growth rate of 8.1%.
The growth is being driven by retailer efforts to engage consumers in dynamic and interactive ways, according to a report from the Business Research Company.
Looking ahead, the market is projected to maintain strong momentum, reaching $35.3 billion by 2030 at a CAGR of 7.8%, according to a press release on the report.
The future growth will be supported by the integration of artificial intelligence and analytics, the rise of smart stores, a need for real-time content updates, expansion of omnichannel retailing and investments aimed at creating immersive customer experiences.
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