Browsing: Engagement

For years, financial institutions have talked about delivering more personalized experiences. But personalization is evolving beyond simply putting a customer’s name in a message or recommending a product based on broad demographic segments. In the last few years, banks and fintechs have been using behavioral and transactional data, AI, incentives, and contextual insights to understand…

The contact center’s unit of value is changing. For years, the dominant metric was deflection — how many interactions could be kept away from a live agent. That framing is showing its limits. A deflected contact that isn’t actually resolved just moves cost somewhere else: a callback, a repeat interaction, a churned customer. The more…

When an outage hits, the utility’s operational picture and customer experience (CX) often diverge. Control rooms may be managing feeder-level events, crews may be updating restoration plans, and call centers may be fielding thousands of questions without a synchronized view of which customers are affected, what crews know, and how confident the latest estimated time…

To boost customer loyalty, you need effective engagement techniques that resonate. Start by personalizing interactions based on customer data. Create community-driven stories that connect emotionally. Implement gamification with rewards to make engagement enjoyable. Don’t forget to provide exceptional customer service, as timely responses matter. By consistently gathering feedback and adapting your strategies, you can enhance…