Browsing: Engagement

UCB has committed to Veeva Vault CRM, which Veeva’s release presents as an agentic CRM platform to drive unified engagement worldwide. Executives from both companies describe it as a foundation for commercial execution, while the AI claims, including the Agentic Call Report, come from Veeva’s product description. No go-live date or financial terms were given.

The holiday season is always a popular time to pop the question — it’s a time when everything feels magical. But finding the perfect engagement ring isn’t always easy.

The global sales engagement platform market size is likely to be valued at US$ 9.2 billion in 2026 and is projected to reach US$ 26.8 billion by 2033, growing at a CAGR of 16.5% during the forecast period from 2026 to 2033. Market growth is driven by increasing adoption of sales automation technologies, rising demand…

Salesforce has agreed to acquire Braze for $5.66B, adding real-time customer engagement to its CRM, data, AI, and content stack. But Constellation Research’s Liz Miller argues the deal is really about one missing piece: the execution engine that turns customer insight into action.

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Brands have more customer data, dashboards, and campaign tools than ever. Yet turning a useful signal into the right response can still take days, multiple systems, and several teams. Amperity’s new AI agent, Pér, highlights the challenge of acting faster without losing context, control, or trust.

Customer engagement strategies driving digital signage market growth | Digital Signage Today

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Microsoft is putting CRM context into a proactive Copilot, Adobe is bringing real-time personalization to NHL fans, and Forrester has released its latest customer engagement Wave Report. The question is whether vendors can make customer engagement more useful without making it feel automated.

Kwik taps Par Technology for guest engagement strategy | Retail Customer Experience