Browsing: Digital

The Hong Kong government has appointed digital agencies Founder New Media and Mitopia to help promote “Brand Hong Kong” in mainland China and internationally. According to the government gazette published today (28 August), the Information Services Department (ISD) has approved two contracts, worth HK$7.56 million and HK$7.99 million respectively, to hire Founder New Media and…

The greatest threat to workforce productivity is no longer major system failure, it’s digital friction.

Add to Google Preferred Sources Samsung Electronics has claimed the top spot in the home appliances category of the Digital Customer Experience Index (DCXI) for the fourth consecutive year, according to an evaluation conducted by the Korean Standards Association. The survey covered 68 brands across 20 industries, with Samsung Electronics receiving high scores in areas…

The award recognizes Tower 25’s continued commitment to delivering impactful campaigns, measurable growth, and consistently high-quality client service. Following two consecutive wins in the category in 2025 and 2026, this win reflects the agency’s sustained performance, strong client relationships, and ability to deliver results that go beyond traditional marketing metrics.

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While AI’s impact on tax is overstated, Australia’s labour market is better positioned to deal with its impacts than the US, underscoring the value of an AI-aligned GST, an e61 Institute researcher has said.

E-commerce businesses that fail to centralize product data face a compounding crisis: Fragmented systems erode brand trust, slow fulfillment, and leak revenue to competitors with unified data foundations. Whether a consumer scrutinizes a label during economic uncertainty or a business-to-business (B2B) buyer commits significant capital in a digital transaction, data quality determines trust.

If you’ve been working in digital marketing for a while, you might remember the olden days of setting up absolutely mad RegEx filters in Google Analytics (UA) to exclude known bot traffic. It was a constant battle, but you’d end up with a pretty clean filtered profile alongside the one collecting the raw data. With…

Ralph Lauren Corporation RL delivered solid first-quarter fiscal 2027 performance in North America Retail, with comparable sales increasing 9%, supported by strength in its full-price channels. Digital comparable sales also rose 8%, aided by healthy traffic trends. Digital performance further benefited from merchandising optimization and investments in full-funnel marketing activations.

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