Browsing: Marketing

Synopsis India's new data protection law, effective November 2026, mandates robust consent management. Many businesses struggle with fragmented systems, risking hefty fines. Compass launches NodGuard, a consent infrastructure designed to integrate with existing marketing tools. It ensures DPDP …

The future of marketing will be built on creator intelligence, powered by AI By: Sudeep Subash – Partner & Chief Revenue Officer of Collective Artists Network and CEO of Big Bang Social Over the last few years, one thing has become increasingly clear in conversations with brands: the challenge i…

InfoQ HomepageNewsInside Target’s LLM-Based System for Semantic Matching in Marketing Forecast Pipelines Architecture & Design InfoQ AI Engineering Certification (July 25): The AI demo worked. Now you have to make it reliable. Target has developed a generative AI-based system to improve market…

Mark Ritson argues that Supergirl’s soft launch and Backrooms’ breakout success point to a bigger marketing problem: legacy brands keep blaming young audiences for rejecting old products. Kids aren’t going to the cinema any more.  That’s the general take on the post-Covid decline now afflic…

Swiggy leveraged real-time moments for effective advertising. The campaign utilised mobile-first, vernacular strategies for engagement. Results included a significant rise in app sessions and downloads. The Indian Premier League (IPL) is one of the most saturated advertising environments in the coun…

The Creator Economy ‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play  •  June 29, 2026  • Ivy Liu Last year, Unilever laid out an ambitious World Cup strategy, not long after declaring it would devote half of its media spend to social and creator marketing.…

Affiliate links on Android Authority may earn us a commission. Learn more. Mobile Nothing's Instagram 'hack' sure feels like a viral marketing stunt Nothing loses control of its Instagram — or is it just clever Phone 4b marketing? By • 5 hours ago • • Oliver Cragg / Android Au…

QSR marketing leader brings nearly 20 years of brand-building expertise across Latin America and U.S. DALLAS, June 29, 2026 /PRNewswire/ — Pollo Campero, the Guatemalan-born fast-casual restaurant known for its delicious fried and roasted chicken, has appointed Karla Patino as vice president of mar…

MUMBAI: Chinese Wok has partnered with Welcome to the Jungle to launch a nationwide culture-led marketing campaign, using one of the year’s biggest Bollywood releases to deepen engagement with Gen Z and millennial consumers. As the film’s official brand partner, the quick service restaurant cha…

Starting a new job is stressful enough without feeling like you're answering to someone who isn't even your boss. But what happens when a coworker begins assigning you work, criticizing your performance every day, and dismissing your actual manager's priorities?That's the dilemma…