Browsing: Marketing

Member Exclusive Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative  •  June 26, 2026  • Ivy Liu This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More …

Cash Ur Drive Marketing outlines strategy at investor meet 1 min read     Updated on 26 Jun 2026, 09:18 AM Reviewed bySuketu GScanX News Team Add as a preferred source on Google AI SummaryCash Ur Drive Marketing Limited officials met with investors and analysts at The Growth Exchange 2026 in Mumba…

The new rules of AI marketing: Inside OpenAI’s legal crackdown on automated ads Generative artificial intelligence has officially graduated from a sandbox experiment into a frontline media strategy. In a move that establishes a massive legal precedent for automated marketing, OpenAI has released i…

Recent data shows that marketing hiring at 12 major tech companies has dropped more than engineering hiring. Marketing roles have decreased by 36%, while engineering roles have only declined by 11% in the same timeframe. The data is from SignalFire’s State of Talent Report. It compares big tech co…

Jim Stengel critiques modern brand strategies at Cannes Lions 2026. He emphasises grounding corporate purpose in business metrics. Stengel advocates for technology to streamline marketing processes. Speaking at the Cannes Lions International Festival of Creativity 2026—where he was awarded the fir…

Published June 24 Judging by how quickly the industry has become laser-focused on “outcomes,” you’d think CFOs have installed a watchdog in every brand’s marketing department, closely watching over the CMO’s shoulder. But during this week’s Cannes Lions International Festival of Creativi…

Key takeaways Data-driven marketing uses customer behavior data to predict future actions and position strategies to reach targeted customer groups. Data-driven marketing strategies include omnichannel marketing, customer segmentation, and personalization. Data-driven marketing can help you understa…

“AI is great at pattern recognition and surfacing what is common, but in brand marketing we want to break from that,” says Stephen Shultz, Vice President of Brand Marketing at First American. “It takes our creative people to figure out the right disruption to that pattern.” That tension sits…

Technology Meta plans to release AI-powered prediction market app, documents show Meta is planning to release its own prediction market app to compete with popular sites like Kalshi and Polymarket. Kelly Sullivan/Getty Images North America toggle caption Kelly Sullivan/Getty Images North America Met…

The Sports Marketing Playbook Google’s World Cup brand counterattack highlights shifting search behavior  •  June 25, 2026  • Google’s World Cup brand campaign isn’t just another marketing bet on live sports’ biggest carnival. It’s also a tell. The tech giant is currently running a …