Browsing: Marketing

Published June 24 Judging by how quickly the industry has become laser-focused on “outcomes,” you’d think CFOs have installed a watchdog in every brand’s marketing department, closely watching over the CMO’s shoulder. But during this week’s Cannes Lions International Festival of Creativi…

Key takeaways Data-driven marketing uses customer behavior data to predict future actions and position strategies to reach targeted customer groups. Data-driven marketing strategies include omnichannel marketing, customer segmentation, and personalization. Data-driven marketing can help you understa…

“AI is great at pattern recognition and surfacing what is common, but in brand marketing we want to break from that,” says Stephen Shultz, Vice President of Brand Marketing at First American. “It takes our creative people to figure out the right disruption to that pattern.” That tension sits…

Technology Meta plans to release AI-powered prediction market app, documents show Meta is planning to release its own prediction market app to compete with popular sites like Kalshi and Polymarket. Kelly Sullivan/Getty Images North America toggle caption Kelly Sullivan/Getty Images North America Met…

The Sports Marketing Playbook Google’s World Cup brand counterattack highlights shifting search behavior  •  June 25, 2026  • Google’s World Cup brand campaign isn’t just another marketing bet on live sports’ biggest carnival. It’s also a tell. The tech giant is currently running a …

BYD harnesses AI for localized content in global marketing. Rapid marketing response strategies are set to transform operations. Manufacturing shift aims to boost local job markets while bypassing tariffs. BYD plans to deploy artificial intelligence agents across its global sales and marketing opera…

Ferrari Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. H…

Traditional advertising matters only if people talk about it online, says Zomato marketing head Traditional advertising matters only when it generates conversations online, according to Zomato Marketing Head Sahibjeet Singh Sawhney. "Traditional advertising holds value only in how much conversa…