Browsing: Marketing

BYD harnesses AI for localized content in global marketing. Rapid marketing response strategies are set to transform operations. Manufacturing shift aims to boost local job markets while bypassing tariffs. BYD plans to deploy artificial intelligence agents across its global sales and marketing opera…

Ferrari Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. H…

Traditional advertising matters only if people talk about it online, says Zomato marketing head Traditional advertising matters only when it generates conversations online, according to Zomato Marketing Head Sahibjeet Singh Sawhney. "Traditional advertising holds value only in how much conversa…