B2B ecommerce pulse: AI agents, marketplace expansion, and digital investment drive mid-2026 momentum
B2B ecommerce is accelerating into the second half of 2026, driven by concrete AI deployments, marketplace expansions, and measurable gains from digital investment. The global B2B ecommerce market reached $20.4 trillion in 2024 and is forecast to hit $36.1 trillion by 2031, providing the macro backdrop for a string of notable mid-year developments. Kawasaki Engines USA’s reported 500% average-order-value increase and Global Industrial’s 9.2% Q1 sales growth illustrate the real-world stakes of getting digital infrastructure right.
This story was produced throughMarketScale. See how Retail teams put it to work withSales Enablement.
Key facts, context, and what it means, in one minute.
Kawasaki Engines USA reported a 500% increase in average order value through its B2B ecommerce channel, according to Digital Commerce 360’s coverage of Salesforce Connections 2026.
The global B2B ecommerce market reached $20.4 trillion in 2024 and is projected to reach $36.1 trillion by 2031, per Grand View Research
72% of organizations reported adopting AI in at least one business function in 2025, up from 55% in 2023
Want MarketScale to feature Retail?
Book a 15-minute demo and we’ll map your Retail expertise to the content buyers are searching for.
- B2B ecommerce pulse: AI agents, marketplace expansion, and digital investment drive mid-2026 momentum ↗· MarketScale
- AI in B2B Commerce: 55 Statistics You Need to Know in 2026 ↗· Creatuity
- Top B2B E-Commerce Trends for 2026 ↗· Sana Commerce
- Top Ecommerce Trends for 2026: AI Agents, TikTok Shop & More ↗· Search Engine Land
- 10 Digital Marketing Trends That Will Define 2026 ↗
Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.
Get your team featuredSee how it works15 minutes, straight to a calendar.
MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
