SOOP affiliate PlayD said on the 5th that it has built an in-house artificial intelligence (AI) agent platform, “P.AI,” and will accelerate efforts to strengthen AI-based work competitiveness.
P.AI is short for “PlayD AI,” and is an in-house AI platform built so that PlayD employees can use AI agents and work tools—discovered and developed directly in real advertising and marketing workflows—in one place.
P.AI operates by sharing AI agents developed by employees to perform repetitive tasks across the company and improving features based on feedback collected during actual use. It was designed to implement the work know-how held by specific employees or departments as AI tools so that other employees can use them.
Currently, 21 AI agents that support hands-on advertising and marketing tasks are initially loaded in P.AI. It consists of five areas: ad operations and monitoring; data collection, processing, and report writing; market research and analysis; ad creatives and content production; and internal work management. The company plans to continuously add agents—among those developed directly by employees in their workflows—whose productivity and utility have been verified, to expand companywide use.
A security system to protect advertiser data has also been put in place. P.AI is operated so it is not exposed externally and can be accessed only in an in-house environment. Agents are managed based on internal servers and security systems, and some features are designed so that work data is processed in the user environment without being stored separately on external servers.
Cho Myeong-jin, CEO of PlayD, said, “Beyond using AI for work, we are moving to a stage where PlayD’s accumulated ad operation experience and marketing know-how are being turned into assets in the form of AI agents,” and added, “We will continue to expand AI use cases that lead to actual wins and productivity gains, strengthening our competitiveness as the marketing partner best able to support advertisers’ growth in the AI era.”
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