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Unfair Links Launches a Link Building Service for Local Backlinks and Google Business Profile Matched Links
New York City, USA, Oct. 25, 2026 (GLOBE NEWSWIRE) — Founded by Rollo Unden and Oliver Fish, Unfair Links builds local backlinks matched to a business’s Google Business Profile, country and language, and is now taking sign-ups for its beta waitlist.
Unfair Links, a new link building service founded by Rollo Unden and Oliver Fish, today announced its launch in beta at unfairlinks.com. Instead of selling generic bought links, Unfair Links builds local backlinks on sites tied to real local businesses with a live Google Business Profile. Each of these Google Business Profile matched links is chosen to fit the country, language and topic of the specific page a customer wants to rank. The service is aimed at SEO agencies, in-house marketers and consultants, and early access is available through an email waitlist.
The problem: links that go live but do little
Anyone who has bought backlinks knows the pattern: a placement goes live, the report looks fine, and the page does not move. Usually the link simply does not fit.
Unfair Links points to three common reasons:
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Wrong market. A link to a Swedish service page from a generic English-language blog reads as random, so it tends to carry less weight.
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An obvious pattern. Sites that look and behave like hundreds of others are easy to group together and discount.
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No real business behind the site. A bare domain with no owner, no reviews and no history gives search engines little reason to trust it.
Every site in the Unfair Links network is custom built on a domain tied to a real local business with a live Google Business Profile, reviews and history. Content is written in the local language, and each site stands on its own, with nothing obvious tying it to the others.
For customers, the process is short:
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Paste a page. The system reads the page’s topic, country and language and compares it against every site in the network.
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Review the matches. Each suggested site shows its business type, location, language, review count and a match score, so customers can judge the fit before they buy. The domain itself is revealed once an order is placed, which keeps the network private for everyone using it.
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Choose the content. Options include SEO articles that link to the page, comparison and list-style articles, citation articles with the business’s details, or the customer’s own article.
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Track progress. A dashboard follows each page from writing to publication, shows the live URL, and the link is checked to be live and indexed.
