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Kroger has tested whether artificial intelligence can evaluate campaign creative before media spend begins and still predict what shoppers will actually buy. Working with Vidmob and MMA Global, the retailer connected visual and messaging attributes in its ads to e-commerce conversion data across Meta and Google’s DV360.

Orica (ASX:ORI) is the world’s largest provider of commercial explosives and blasting systems, and a member of the S&P/ASX 200 materials sector. Mining begins with breaking rock, and Orica supplies the explosives and, increasingly, the technology and services that miners use to blast ore and waste efficiently. How smarter blasting links Orica to mine productivity…