The top SEO agencies for small businesses are Small Biz SEO, HigherVisibility, Straight North, Searchbloom, OuterBox, and Funnel Boost Media. These companies were selected based on SEO specialization, breadth of services, and fit for specific types of small businesses.
SME Horizon reports that nearly 50% of small businesses primarily operate online, but 31% still work mainly from a physical store. In this modern world, an online presence is necessary, or brands risk missing out on key customers.
SEO Services Can Help With Online Growth
According to Small Business Expo (SBE), 55.6% of small businesses say they don’t invest in search engine optimization (SEO), and almost 60% rate their search visibility as poor or average. Considering that over 44% say that appearing in search results is very important to their business, it’s evident that SEO services can help immensely.
SEO can be complicated, though, and search engines are constantly changing the criteria for high rankings. Specialists can perform search optimization for these small brands, which can then free up resources and time.
Best Overall for Small Business SEO: Small Biz SEO
Small Biz SEO is the best overall for small business SEO because it’s not a large generalist digital marketing agency. Its services are built around SEO itself, and they include:
- Keyword research
- Technical audits
- On-page optimization
- Competitor analysis
- Content creation
- Schema markup
- Backlink building
- AI search visibility
- Performance reporting
In addition, Small Biz SEO makes it easy for companies to evaluate prices. The packages and their corresponding costs are all listed on the website. They are the Essential package at $1,499 per month, Scale at $1,899 per month, and Dominance at $2,499 per month.
This company reports an average traffic increase of 240% and over 12,000 keywords ranked on page 1. It also has a client retention rate of 85%. Its combination of specialization, published packages, and measurable performance claims can give smaller brands peace of mind.
Best for Revenue-Focused SEO: HigherVisibility
HigherVisibility is best for revenue-focused SEO because it can help small businesses connect to broader business goals like leads, sales, and revenue. Its Targeted Growth System positions the agency around:
- Buyer targeting
- Competitive analysis
- Conversion rate optimization
- Attribution
- Measurable business outcomes
As for SEO services specifically, HigherVisibility can help with various aspects from local to ecommerce and global search campaigns. Those who want to focus on local traffic benefit from this company’s combination approach of:
- On-page optimization
- Off-page authority building
- Reporting
HigherVisibility has had year-over-year increases of 58% in organic traffic, 142% in organic leads, and 105% in leads among individual campaigns. This agency may be ideal for small businesses that want an SEO program that goes beyond just rankings, as it offers a results-oriented approach.
Best for Lead Generation: Straight North
Straight North is best for lead generation since its SEO offering emphasizes high-intent search traffic, as well as measurable revenue and transparent reporting. It focuses specifically on helping smaller companies compete with larger brands.
Its approach to SEO services consists of:
- SEO strategy
- Keyword research
- Content strategy
- Link acquisition
- Reporting
- Ongoing performance analysis
Straight North has several concrete performance benchmarks, such as a 336% increase in organic sessions year over year and 20% growth in leads over one calendar year. It also reports a 1,221% increase in website traffic, as well as a 70% increase in monthly phone leads.
The key difference with this agency is that it doesn’t view SEO as just a way to increase website traffic. Straight North sees organic search as a way for brands to find customers and generate sustainable business growth.
Best for Customized SEO Strategy: Searchbloom
Searchbloom is best for customized SEO strategy since the agency describes its services as customized instead of one-size-fits-all. All of its campaigns are designed around each client’s specific goals and challenges, with particular detail about their target audiences and competitive environments, too.
Searchbloom works with both local small businesses and larger ecommerce brands, which gives the company experience across various types of clients and needs. This makes this agency suitable for smaller brands that find standardized SEO packages not ideal for them. This includes:
- Businesses entering competitive markets
- Established companies looking to expand their organic presence
- Local businesses that want to grow beyond basic local search optimization
Those who are in ecommerce specifically can utilize these services from Searchbloom:
- Revenue-focused SEO
- Keyword mapping
- Prioritization
Best for Small Ecommerce Businesses: OuterBox
OuterBox is best for small ecommerce businesses because its SEO services are built around online stores. Its search optimization offerings are ecommerce-specific, tackling concerns such as:
- Catalog structure
- Product and category pages
- Technical SEO
- Conversion optimization
- Analytics
- Development
Most consumers may not know the difference between traditional and ecommerce SEO, but the latter can be significantly more complex. For example, online stores may have hundreds or thousands of URLs, which may have duplicate pages, too. Their inventory is constantly changing as well, and there are multiple layers of category and product navigation.
Not only does OuterBox address the above, but it also provides SEO services that are connected with:
- Ecommerce
- CRO
- Content
- Paid media
- Web work
Best for Local Service Businesses: Funnel Boost Media
Funnel Boost Media is best for local service businesses since it focuses its SEO efforts on contributing directly to inquiries and new business instead of just increasing general website traffic. This makes it very useful for small brands that depend heavily on local visibility and customer acquisition.
Funnel Boost Media serves both small and midsize businesses, and it has both SEO and related digital marketing services. The SEO services that this company offers include:
- Optimizing service pages
- Developing location-specific content
- Improving local search visibility
- Strengthening the site’s authority
- Creating clearer paths from search results to inquiries
The above are ideal for companies that may eventually want to combine organic search with other customer-acquisition channels.
Small Businesses Can Boost Their Reach With SEO Services
Whether they have customers online, in person, or both, small businesses need to have a good digital reach. It can be a huge challenge to get SEO right, though, so it’s vital that they find an agency that can truly address their needs and goals to maximize their chances of success.
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