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The way people search online is changing rapidly. Instead of relying solely on traditional search engines, consumers are increasingly using AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity to research products, compare services, and make purchasing decisions. For businesses, this shift means optimizing for search engines alone is no longer enough.

MSP buyers now search across Google, AI assistants, and review sites before they ever pick up the phone, and that shift has changed what search visibility actually means. AI SEO combines traditional search optimization with strategies built for how AI tools surface and summarize information, helping MSPs show up at more points in the buying…