The best affordable SEO companies are Small Biz SEO, WebFX, SmartSites, Straight North, Boostability, and HigherVisibility. These brands were chosen based on affordability, SEO capabilities, and track records.
DataReportal reports that over 6 billion people in the world use the internet. Many use it to do research about products or services they need, which means that businesses from all industries need to have an online presence. This means that many small businesses need the aid of affordable SEO companies to reach their desired audiences and bring in traffic.
SEO Can Widen a Company’s Reach
According to SQ Magazine, around 81% of shoppers research products online before they buy things, even if they’re doing so in a brick-and-mortar store. There are digital-forward strategies to use for small businesses that allow them to stand out against their competitors when users search the internet.
These strategies are constantly changing, as search engine criteria are ever-evolving. Search engine optimization (SEO) experts can help these brands adapt and not fall behind their competitors.
Best for Affordable, Results-Focused SEO: Small Biz SEO
Small Biz SEO is best for affordable and results-focused SEO since this company focuses specifically on helping small businesses improve their organic visibility. It has local SEO experts, and they can assist with:
- Content
- Link building
- Local search
- Technical optimization
Small Biz SEO makes note that their services are meant as an affordable alternative for small businesses. Its offerings include:
- Keyword research
- Competitor analysis
- Google Business Profile optimization
- Technical SEO
- Content creation
- Backlink development
Some small companies may also need broader digital marketing support. In that case, they can utilize these services:
- Web development
- PPC (pay-per-click)
- PR
- Social media
- Content marketing
Those with limited internal marketing resources will find Small Biz SEO’s offerings optimal for getting their brand name out into the world.
Best for Data-Driven SEO: WebFX
WebFX is best for data-driven SEO because, in addition to SEO services, it also has broader digital marketing capabilities. Small business digital growth is affordable, with its small-business SEO plans starting at $3,000 per month (pricing varies according to factors such as website size and content requirements).
This agency has an SEO team that includes over 750 digital marketing professionals, and it’s worked with over 1,450 businesses. WebFX’s services include:
- On-page SEO
- Off-page SEO
- Technical SEO
- Content creation
- Competitor monitoring
- Lead tracking
- ROI reporting
WebFX is straightforward about its deliverables, too. Depending on the package that the client selects, the campaign can cover up to 150 to 300 keyphrases and 30 to 60 optimized pages. It can also provide:
- Technical analysis
- Keyword mapping
- Content
- Outreach
- Conversion-focused assets
Best for Full-Service Digital Marketing: SmartSites
SmartSites is best for full-service digital marketing because clients can get paid advertising, web design, e-commerce, social media, and other digital marketing services. Within its SEO services, SmartSites has:
- Content writing
- Blogging
- Personalized link building
- Reporting
- Dedicated project management
This business says that most of its SEO campaigns double their traffic within six months. Do note that individual results will depend on factors like the website and industry, as well as the competition and campaign scope.
SmartSites has accumulated over 2,100 client reviews. It’s built over 900 websites and has been recognized on the Inc. 5000 list for 10 years.
Consumers will find affordable marketing solutions here, as the pricing is customized instead of standardized. Small businesses must request a proposal based on their requirements and goals.
Best for Lead Generation: Straight North
Straight North is best for lead generation since its focus is on organic visibility and qualified lead generation. This company has over 25 years of experience, and its offerings can be adapted to the client’s existing marketing resources and objectives. Its services include paid media and analytics.
What consumers notice about this SEO agency is that it has pricing guidelines instead of costs set in stone. For example, its SEO services start at $1,500 per month; Straight North itself says that most of its clients invest between $4,000 and $8,000 per month for a comprehensive SEO strategy. Larger campaigns may exceed $40,000 per month.
- Competition
- Website size and structure
- Current SEO performance
- Geographic targeting
- Business goals
- Existing brand authority
Best for Small-Business SEO at Scale: Boostability
Boostability is best for small-business SEO at scale because its services are designed around the budgets and needs of smaller brands. Clients can utilize the following services here:
- Keyword research
- Content development
- Technical and on-site optimization
- Link building
- Local SEO
- Google Business Profile optimization
- Citation development
- Structured data
- Reporting
Boostability has helped over 200,000 small businesses and optimized over 4.4 million keywords. There are also over 72,000 active optimizations per month with this company.
While it states that 86% of its clients reach the top 10 on search engine results pages (SERPs), do note that results may vary. In fact, its newer SMB page needs 3 to 6 months for measurable improvement.
As far as cost-effective SEO companies go, Boostability has flexible monthly plans that can scale according to market size, competitiveness, and business objectives.
Best Overall for Transparent SEO Planning: HigherVisibility
HigherVisibility is best for transparent SEO planning because its pricing guidance is very straightforward. It offers SEO services for startups, local businesses, small companies, and even larger organizations.
HigherVisibility’s smaller-business SEO range is around $1,500 to $3,000 per month. A typical monthly campaign looks like this:
- Targets 10-25 keywords
- Produces 2-4 content pieces
- Builds 3-8 quality backlinks
At this level, small-business campaigns generally include the following:
- On-page optimization
- Local SEO
- Google Business Profile management
- Foundational link building
- Technical fixes
- Monthly reporting
Potential clients should expect measurable ranking improvements to take 4 to 6 months (depending on competition and other important factors).
There are also broader SEO services with HigherVisibility. They include:
- Technical audits
- Content strategy
- Link building
- Local SEO
- Targeted Growth System®
Consider These Affordable SEO Companies
Small businesses often don’t have large marketing budgets to work with, so every dollar spent has to count. With these affordable SEO companies, they can grow their brands without quickly draining their resources. In addition, they can find plans that work with not only their budgets but also their specific needs and goals.
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This article was prepared by an independent contributor which helps us continue delivering quality content to our audiences.
