THE·TEAM on Aug. 13 announced the hiring of David Valdez and Danielle Diab as Directors, Tour Marketing, both based in Los Angeles.
The two new hires reflect THE·TEAM’s continued expansion of its global tour marketing and ticketing capabilities, according to the announcement. Additionally, Sophie Maltby has been promoted to Associate Director, Integrated Music & Sports Partnerships within THE·TEAM’s Artist Services group.
Valdez joins THE·TEAM with over 16 years of experience leading marketing campaigns for major concert tours, venues and festivals throughout North America. Most recently, David served as Director of Tour Marketing at Live Nation, and has held marketing roles at Intuit Dome, AEG Presents and Crypto.com Arena.
Diab brings over 14 years of experience across tour marketing, artist management and recorded music, having supported national tours and artist campaigns throughout her career. She previously held marketing roles at Live Nation and AEG Presents.
Maltby previously led social and digital strategy across THE·TEAM’s music and action sports verticals, and in her new role will support a global roster of talent in her new role, with a focus on developing opportunities at the intersection of music and sports.
“We’re continuing to strengthen our team with exceptional talent at every level,” said Lee Anderson, Co-President of Music at THE·TEAM. “David and Danielle bring significant experience and knowledge to our tour marketing operation, while Sophie’s promotion reflects our commitment to developing talent from within. Each of these moves makes us better equipped to deliver for our artists.”
