Browsing: Tour

The biggest professional men’s US golf tour, PGA (Professional Golfers’ Association) Tour, says that the use of Experience Management (XM) tools and techniques is allowing it to move beyond retrospective customer outreach and more towards real-time, closed-loop feedback – enabling the organization to move from fragmented, hard-to-compare data to a coherent, standardized program that is…

Flywire (Nasdaq: FLYW) has been selected as the exclusive payments partner for Travelling the Fairways, a premium inbound golf tour operator serving international golfers across the UK and Ireland. Flywire replaces a large general-purpose processor and will power guest payments for multi-destination golf tour bookings through a single specialized platform.

THE·TEAM on Aug. 13 announced the hiring of David Valdez and Danielle Diab as Directors, Tour Marketing, both based in Los Angeles.

GettyNORTH BERWICK, SCOTLAND – JULY 12: Tom Kim of South Korea reacts during the presentation ceremony on day four of the Genesis Scottish Open 2026 at The Renaissance Club on July 12, 2026 in North Berwick, Scotland. (Photo by Sean M. Haffey/