Browsing: Week

Events today are destinations, where learning, connection and commerce converge. And while shoppable event experiences aren’t anything new, we’ve got our eyes on how these spaces are serving as storytelling engines. Let’s take a look at the ways event marketers are curating a little retail therapy across the industry.

The U.S. Postal Service lost an estimated $3.1 billion to counterfeit package labels over two years while USPS tracking data showed 97% of counterfeit labels were still processed for delivery, according to a new Inspector General audit that also found enforcement efforts mistakenly intercepted about 2 million packages with legitimate paid postage.

This week at Rethink Retail, our annual holiday-readiness showcase for marketers, Google’s VP of retail, Courtney Rose, shared crucial strategies for brands heading into the busiest season of the year. Here is a look at her top advice.