Browsing: Week

Drinks today aren’t just about thirst. This year, more than ever, they’re a mode of self-expression, a social ritual and a lifestyle accessory, which makes them a natural marketing tool. Let’s explore how beverage culture is changing the way brands get their message into people’s hands—with the branded can.

Anthropic has submitted its S-1 filing with the Securities and Exchange Commission (SEC), paving the way for the company to go public in the near future. While the company hasn’t announced the exact date of its initial public offering (IPO), some estimates suggest it will begin marketing its stock to prospective investors during the week…