Browsing: marketing

Cash Ur Drive Marketing outlines strategy at investor meet 1 min read     Updated on 26 Jun 2026, 09:18 AM Reviewed bySuketu GScanX News Team Add as a preferred source on Google AI SummaryCash Ur Drive Marketing Limited officials met with investors and analysts at The Growth Exchange 2026 in Mumba…

The new rules of AI marketing: Inside OpenAI’s legal crackdown on automated ads Generative artificial intelligence has officially graduated from a sandbox experiment into a frontline media strategy. In a move that establishes a massive legal precedent for automated marketing, OpenAI has released i…

Recent data shows that marketing hiring at 12 major tech companies has dropped more than engineering hiring. Marketing roles have decreased by 36%, while engineering roles have only declined by 11% in the same timeframe. The data is from SignalFire’s State of Talent Report. It compares big tech co…

Published June 24 Judging by how quickly the industry has become laser-focused on “outcomes,” you’d think CFOs have installed a watchdog in every brand’s marketing department, closely watching over the CMO’s shoulder. But during this week’s Cannes Lions International Festival of Creativi…

Key takeaways Data-driven marketing uses customer behavior data to predict future actions and position strategies to reach targeted customer groups. Data-driven marketing strategies include omnichannel marketing, customer segmentation, and personalization. Data-driven marketing can help you understa…

Ferrari Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. H…

Traditional advertising matters only if people talk about it online, says Zomato marketing head Traditional advertising matters only when it generates conversations online, according to Zomato Marketing Head Sahibjeet Singh Sawhney. "Traditional advertising holds value only in how much conversa…