Browsing: marketing

Swiggy leveraged real-time moments for effective advertising. The campaign utilised mobile-first, vernacular strategies for engagement. Results included a significant rise in app sessions and downloads. The Indian Premier League (IPL) is one of the most saturated advertising environments in the coun…

Starting a new job is stressful enough without feeling like you're answering to someone who isn't even your boss. But what happens when a coworker begins assigning you work, criticizing your performance every day, and dismissing your actual manager's priorities?That's the dilemma…

Ferrari has announced that Enrico Galliera, its chief marketing and commercial officer of more than 16 years, will step down, handing one of the most sensitive jobs in the luxury car world to an outsider. His successor, Massimiliano Di Silvestre, the former head of BMW's Italian business, takes…

Pros & Cons Generous free tier with 2,000 monthly email sends Unified Smart CRM syncs marketing, sales, and service Built-in Breeze AI tools allow copy editing, content remixing, and intent tracking Upgraded Forms Builder offers a multi-column drag-and-drop grid and native multi-step features Pr…

Partnership unites the UK's leading specialist aesthetic marketing agency with BoomerangFX's AI-powered clinic operating and marketing technology platform, accelerating the company's expansion across the UK and Europe. LONDON, Jun 26, 2026 /PRNewswire/ – BoomerangFX, the global AI-pow…

Unilever shifts marketing focus to what consumers say about brands. CMO Leandro Barreto emphasizes the 'reality first' approach. Brands must create meaningful products worth sharing, not just noise. Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer …

Member Exclusive Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative  •  June 26, 2026  • Ivy Liu This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More …

Cash Ur Drive Marketing outlines strategy at investor meet 1 min read     Updated on 26 Jun 2026, 09:18 AM Reviewed bySuketu GScanX News Team Add as a preferred source on Google AI SummaryCash Ur Drive Marketing Limited officials met with investors and analysts at The Growth Exchange 2026 in Mumba…

The new rules of AI marketing: Inside OpenAI’s legal crackdown on automated ads Generative artificial intelligence has officially graduated from a sandbox experiment into a frontline media strategy. In a move that establishes a massive legal precedent for automated marketing, OpenAI has released i…

Recent data shows that marketing hiring at 12 major tech companies has dropped more than engineering hiring. Marketing roles have decreased by 36%, while engineering roles have only declined by 11% in the same timeframe. The data is from SignalFire’s State of Talent Report. It compares big tech co…