Browsing: marketing

The future of marketing will be built on creator intelligence, powered by AI By: Sudeep Subash – Partner & Chief Revenue Officer of Collective Artists Network and CEO of Big Bang Social Over the last few years, one thing has become increasingly clear in conversations with brands: the challenge i…

Swiggy leveraged real-time moments for effective advertising. The campaign utilised mobile-first, vernacular strategies for engagement. Results included a significant rise in app sessions and downloads. The Indian Premier League (IPL) is one of the most saturated advertising environments in the coun…

Starting a new job is stressful enough without feeling like you're answering to someone who isn't even your boss. But what happens when a coworker begins assigning you work, criticizing your performance every day, and dismissing your actual manager's priorities?That's the dilemma…

Ferrari has announced that Enrico Galliera, its chief marketing and commercial officer of more than 16 years, will step down, handing one of the most sensitive jobs in the luxury car world to an outsider. His successor, Massimiliano Di Silvestre, the former head of BMW's Italian business, takes…

Ferrari (NYSE:RACE) has replaced its long-serving marketing chief following strong backlash to its first electric vehicle, the Luce. The shake-up comes soon after the Luce launch, as criticism of the model’s positioning and design triggered internal review. The change signals management focus on h…

As consumers and business professionals, we now operate in a technology‑first, signal‑rich, and continuously evolving data environment. Every industry and geography is inundated with information, much of it dynamic, fragmented, and difficult to validate in real time. Although access to data has …

Pros & Cons Generous free tier with 2,000 monthly email sends Unified Smart CRM syncs marketing, sales, and service Built-in Breeze AI tools allow copy editing, content remixing, and intent tracking Upgraded Forms Builder offers a multi-column drag-and-drop grid and native multi-step features Pr…

Partnership unites the UK's leading specialist aesthetic marketing agency with BoomerangFX's AI-powered clinic operating and marketing technology platform, accelerating the company's expansion across the UK and Europe. LONDON, Jun 26, 2026 /PRNewswire/ – BoomerangFX, the global AI-pow…

Unilever shifts marketing focus to what consumers say about brands. CMO Leandro Barreto emphasizes the 'reality first' approach. Brands must create meaningful products worth sharing, not just noise. Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer …

Member Exclusive Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative  •  June 26, 2026  • Ivy Liu This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More …