Browsing: customer

Retail is entering a “phase of continuance”, a moment where underlying shopper habits have stabilized, and brands can no longer point to volatility as the sole explanation for performance swings. In this environment, customer experience becomes the differentiator: shoppers reward retailers that reduce friction, stay relevant, and deliver consistency across every trip and channel.

Rapid advancements in artificial intelligence (AI) allow businesses to deliver instant responses, but reliance on technology alone risks alienating customers. During today’s episode of CBT Now, we’re joined by Joseph Michelli, Customer Experience Expert, Bestselling Author, and CEO of The Michelli Experience, to share how to maintain the human element alongside automated technology.

For years, financial institutions have talked about delivering more personalized experiences. But personalization is evolving beyond simply putting a customer’s name in a message or recommending a product based on broad demographic segments. In the last few years, banks and fintechs have been using behavioral and transactional data, AI, incentives, and contextual insights to understand…