Browsing: brands

Two years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or reach, and agreed a fee. It ran a code and moved on to the next name on the shortlist. Each deal was a separate negotiation with its…

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Australia — 29 October 2026 — UNTMD, a South Melbourne digital marketing agency, says the arrival of advertising inside AI-generated search answers has changed the paid search brief for Australian brands, and that most businesses running Google Ads campaigns have not yet adjusted their creative, targeting, or measurement approach to account for it

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Brands that ChatGPT rarely named when answering without using search results were generally the brands ChatGPT rarely named when it did a search (even when those brands were included in many of the web pages ChatGPT referenced). This is the primary result from an Oct. 16 analysis by Graphite comparing logged-out ChatGPT responses for comparison…

This push into more complex, enterprise ecommerce setups is not unique to Shopify, so it is worth comparing similar exposure through 55 AI infrastructure stocks.

The Chief Executive of Soulsight Africa and innovator of the Brand-Led Business Growth  framework, Joko Okupe, in this conversation with Ayodeji Ake, explains why organisations must move beyond conventional branding and turn their brands into engines of business growth by aligning strategy, leadership, people and customer experience with brand for improved business performance and sustainable growth

Running out of ideas for what to post next? It happens. Even the best social teams get stuck.

Woww’s ChatGPT advertising service forms part of its existing paid marketing offering.

A raft of pricey acquisitions show legacy conglomerates paying top dollar for access to ankle-biter upstarts’ branding, packaging and formulation savvy.