Browsing: brands

There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers. 

In my previous article “When AI Takes The Click, Click Worthiness Should Guide Your Strategy,” I introduced click worthiness as a framework for deciding where organizations should continue investing as AI increasingly answers customers’ initial questions. Click Worthiness helps identify the interactions where engaging directly with a customer still creates meaningful business value. That naturally…

Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again.

Have you ever scratched your head wondering why some stars never seem to lose their shine, while others quietly slip away? Spoiler: it’s almost never pure chance. Tucked behind those dazzling feed posts and instant sell-outs is a seriously clever mix of data analytics and next-level tech. By 2026 the sharpest personal brands are tapping…

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

Ecommerce isnt just about putting products online anymore, not really. Nowadays people want fast websites, easy navigation, mobile friendly experiences, secure checkout and this whole shopping trip that feels kinda effortless from first look to paid purchase. 

Accenture Song has found that 69% of New Zealand consumers believe brands are not keeping their promises. The figure comes from its Brand Experience Gap study, which covered six sectors and 42 brands in New Zealand.

The United Nations lists Indonesia as the fourth most populous country in 2026. At 288 million residents, it follows India (1.46 billion), China (1.41 billion), and the United States (345 million).

How much should brands really expect to pay for Instagram influencers in 2026, and why do rates vary so widely between creators who look similar on the surface?

The automotive industry has always been highly competitive; a new car is a significant investment for individuals and businesses, and there’s often a lengthy consideration stage before a purchase is made. It’s also a crowded market, with multiple global brands competing for attention through distinct offerings and brand appeal.