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Raf Iervolino, MillionCopy Founder, Recognized Among Leading Direct Response Marketing Experts of 2026
Performance-based marketing firm has managed 220+ product launches across multiple niches, with an average 5.5x client ROI, backed by KPI-guaranteed contracts.
CASPER, WY /ACCESS Newswire/ November 3, 2026 /Raf Iervolino, founder and CEO of marketing consulting firm MillionCopy, is being recognized as one of the leading direct response marketing experts of 2026. Since founding the firm in 2021, Iervolino has overseen more than 220 product launches across finance, trading, fintech, consulting, education, and consumer applications, generating an average 5.5x return on investment for clients across Europe and the United States. His work centers on measurable, performance-driven campaigns, the core discipline of direct response marketing, where every engagement is tied to a specific, trackable outcome.
MillionCopy’s model centers on a results-guarantee structure uncommon in the agency sector. Client engagements are tied to measurable KPIs defined at the start of each collaboration, and clients receive a full refund if agreed objectives are not met. Raf Iervolino built the firm’s methodology, called ValueWriting, a direct response marketing framework that integrates psychology and value-first content. He supports the approach with continuous testing across ad campaigns and sales funnels, converting results into replicable growth formulas tailored to each niche and offer.
Among the firm’s documented client results, each reflecting the direct-response focus on speed-to-revenue and measurable return, a web3 application grew from a few thousand users to more than 100,000 depositing users over six months; a proprietary trading firm launched on behalf of a client in 2024 reached $2.8 million in revenue within 12 months; in August 2026, the firm delivered a threefold increase in advertising-generated revenue for a CFD broker in the Middle East within five months; in April 2025, a trading software launch generated $1.7 million in 13 days; and Kina Records, founded by Nicola Fasoli, generated close to €100,000 within 30 days of launching a music course through the firm’s performance-based marketing services.
“We don’t sell promises: we build acquisition systems, we measure everything, and we tie our compensation to the results we generate,” Iervolino said. “If we don’t hit the KPIs we agree on together, the client simply receives a full refund. That’s what it means to treat marketing as a science rather than a gamble.”
Before founding MillionCopy, Iervolino served as CEO of AUGE International, one of Europe’s largest English-language training companies. He currently splits his time between Dubai and San Francisco, where he is developing an AI-powered startup focused on the sales industry.
