The recognition validates the agency’s combination of search expertise, proprietary AI technology, and measurable business impact as AI reshapes brand discovery
SAN DIEGO, [October 29, 2026] — NP Digital, a global digital marketing agency, has been named Agency of the Year – SEO at the 2026 Search Engine Land Awards for its work with USClaims, recognized under the entry “Proving the ROI of SEO.” The honor <a href="https://bitcomme.com/isg-recognizes-tp-as-a-global-leader-in-ai-powered-customer-experience-delivery-on-amazon-connect-2/” title=”ISG Recognizes TP as a Global Leader in AI-Powered Customer Experience Delivery on Amazon Connect”>recognizes NP Digital’s approach to connecting search strategy, technology and measurement as AI changes consumer search behavior.
The recognition comes as Google’s AI Overviews and AI Mode, along with large language models, expand discovery beyond traditional search results into generated answers and conversations.
NP Digital brings together technical SEO, content strategy, digital PR and measurement with answer engine optimization (AEO) and generative engine optimization (GEO). The agency’s approach is designed to help brands strengthen authority and visibility across traditional search and AI-powered discovery while connecting performance to business outcomes.
Ubersuggest, NP Digital’s SEO and AI search insights platform, supports that approach by combining AI visibility, sentiment and competitive intelligence with keyword research, rank tracking and site audits to give marketers a view into how their brands appear across traditional and AI-powered search and identify gaps and competitive opportunities.
“We’re honored to be named SEO Agency of the Year at a time when AI is fundamentally changing search,” said Mike Gullaksen, CEO of NP Digital. “Our clients need a partner who can help them navigate that disruption while staying accountable for growth. We’re investing in both the expertise and the technology to help them move forward with confidence. Recognition from judges who understand the complexity of this work provides powerful independent validation of our approach.”
Search Engine Land selects its agencies for their industry expertise and contributions to the search marketing community. This award category recognizes agencies that demonstrate meaningful client results, with entries addressing campaign performance.
NP Digital was also named a finalist in two additional categories: Best Commerce Search Marketing Initiative – PPC, for its work with FiftyFlowers. Additionally, NP Digital was a finalist for Best Integration of Search Into Omnichannel Marketing for its work with DHL Express. This honor follows NP Digital’s recognition as Performance Marketing Agency of the Year on Ad Age’s 2026 A-List, wins at Campaign’s Global Agency of the Year Awards, and its recent OMMA Award for Best Hispanic Marketing Campaign with Universidad Tecmilenio.
For more information, visit npdigital.com.
