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Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals
A Salesloft-commissioned Wakefield Research survey found nearly three-quarters of respondents already have a C-suite revenue operations role. But 89% still lack clearly defined strategic goals. The gap hits forecasting governance, CRM architecture, and revenue data definitions.
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If RevOps reports measurable AI ROI (97% in the Salesloft-Wakefield survey), the next procurement question is where the gain came from: forecasting accuracy, pipeline inspection, or analytics, and which system of record was cleaned up to get it.
A C-suite RevOps title (73% of firms, per the study) is a signal to move revenue data definitions into formal governance, not ad hoc dashboard building, especially where sales, marketing, and customer success each run their own tooling.
The standout risk is not budget. It is mandate drift: 89% say RevOps lacks clear goals (Salesloft-Wakefield), which can turn AI and automation spend into a reporting layer instead of a decision layer.
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- Revenue operations makes leap to C-suite, Salesloft study says (July 22, 2025) ↗· Financial Times
- Revenue operations makes the leap from support role to the C-suite, according to Salesloft study (July 22, 2025) ↗· PR Newswire
- Salesloft: RevOps makes the leap from support role to C-suite (July 28, 2025) ↗· Demand Gen Report
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
