Browsing: still

CRM

Businesses are confident their AI-to-human handoffs preserve context, but customers tell a different story. Five9’s Matt Ladley explains why transfers still break down, what a seamless handoff should look like, and how orchestration keeps AI and human agents working as one

The promise of a self-updating CRM is easy to understand. Calls, emails, meetings, and other signals arrive without asking every person to become a perfect data clerk. AI gets a richer account history, teams spend less time logging activity, and recommendations reflect more of what actually happened.

Would you trust an AI agent to run your Amazon store? That future may be near. But true AI transformation requires moving beyond “gap-filling” AI tools. It requires building an infrastructure layer that lets AI agents create and manage their own workflows. We asked 7 e-commerce industry veterans what’s still broken and what needs to…